Privacy policy

Last Updated: March 1, 2026

This Privacy Policy describes how Bemore Store LLC (“we,” “us,” or “our”) collects, uses, discloses, and protects your information when you use www.thehealthblueprint.co, app.thehealthblueprint.co, The Health Blueprint, The Blueprint, and any related websites, products, subscriptions, digital content, features, communications, and services we provide (collectively, the “Services”).

The Health Blueprint is a product of Bemore Store LLC, and The Blueprint is an application operated by Bemore Store LLC.

By accessing or using our Services, you agree to the practices described in this Privacy Policy.

1. Scope
This Privacy Policy applies to information we collect through:

• our Shopify-powered website and storefront

• our app and user accounts

• purchases, subscriptions, and billing interactions

• customer support and email communications

• personalization, wellness, and app-related features

• cookies, analytics, and similar technologies

This Privacy Policy does not apply to third-party websites, products, or services that we do not own or control.

2. Information We Collect
We collect information you provide directly, information collected automatically through your use of the Services, and information we receive from service providers or integrations.

A. Account and Contact Information
We may collect information such as:

• name

• email address

• phone number

• billing address

• mailing address

• login credentials

• profile information you choose to provide

B. Transaction and Subscription Information
If you make a purchase or subscribe to a paid offering, we may collect:

• order details

• purchase history

• subscription status

• billing records

• payment confirmations

Payments may be processed by third-party providers such as Shopify, Shop Pay, Stripe, or other payment processors. We generally do not store full payment card details ourselves.

C. Profile and Wellness Information
When you use the app or related personalization features, we may collect information you choose to provide, such as:

• age

• gender

• health and wellness goals

• dietary preferences or restrictions

• activity restrictions

• habits, routines, and preferences

• notes

• checklists

• plan completion data

• onboarding responses

• other information you choose to enter into the Services

Providing detailed profile or wellness information is optional.

D. Lab Results and Uploaded Documents
If you choose to upload lab result PDFs, bloodwork, or similar documents, we may use automated systems, including AI-enabled tools, to extract and process information such as:

• biomarker names

• values

• units

• dates

• reference ranges

We may also generate summaries or observations based on those results in order to personalize your experience, plans, and analyses.

Uploading lab data is optional.

E. Wearable and Fitness Data
If you choose to connect wearable or fitness services, we may collect and store information such as:

• workouts

• activity data

• sleep duration

• sleep quality

• related wellness metrics made available through those integrations

We may use this information to summarize patterns, generate analyses, and personalize your plans and recommendations.

Connecting wearable or fitness data is optional.

F. Content You Create
We may collect content you create or submit through the Services, including:

• goals

• notes

• checklists

• chat messages

• responses to onboarding questions

• plan inputs

• support messages

• reviews, testimonials, and feedback

G. Usage and Technical Information
We may automatically collect information such as:

• IP address

• browser type

• device type

• operating system

• app or website activity

• pages viewed

• features used

• actions taken

• referral URLs

• approximate geolocation derived from IP address

• cookie identifiers and similar technical data

3. How We Use Your Information
We may use your information to:

• provide, operate, maintain, and improve the Services

• create and manage your account

• authenticate users

• process purchases, subscriptions, renewals, and related transactions

• generate and personalize plans, checklists, recommendations, and analyses

• support in-app chat, task explanations, and tailored suggestions

• process uploaded lab results and display extracted information within the app

• analyze activity, sleep, and other wellness-related inputs when you choose to provide them

• communicate with you about your account, purchases, billing, support requests, and service updates

• send sign-in links, security notices, billing notices, and product-related communications

• monitor and improve product performance, reliability, and user experience

• prevent fraud, abuse, and unauthorized access

• comply with legal obligations and enforce our rights

4. Use of Artificial Intelligence
We use artificial intelligence and automated systems to support certain features, including:

• in-app chat and answers

• generation of daily plans and checklist items

• personalized analyses and summaries

• task explanations and recommendations

• extraction of lab results from uploaded PDFs

• tailoring content based on your profile, goals, history, and other information you choose to provide

When you use these features, we may send relevant information to our AI-related service providers, including profile information, goals, notes, lab summaries, wearable summaries, completion history, chat messages, and other relevant user inputs.

AI-generated content is provided for informational and personal use only. It is not medical advice and should not be relied on as a substitute for professional medical diagnosis, treatment, or guidance.

5. Health-Related and Sensitive Information
Some information you provide through the Services may relate to your wellness, habits, restrictions, lab results, or wearable data. Depending on where you live, this may be considered sensitive information.

We use this information only to:

• provide and personalize the Services

• generate plans, summaries, and recommendations

• operate relevant app features

• improve the user experience

• support legitimate operational, legal, and security needs

We do not sell health-related information to third parties for their own marketing purposes.

We may share this information only with service providers that need access to operate the Services, such as hosting, infrastructure, analytics, communications, and AI processing providers, subject to appropriate confidentiality and use restrictions.

6. Cookies, Analytics, and Similar Technologies
We and our service providers may use cookies, pixels, tags, SDKs, and similar technologies to:

• keep you signed in

• remember your settings and preferences

• understand how the Services are used

• measure traffic and campaign performance

• improve features and user experience

• support marketing and advertising efforts

You may be able to control certain cookies through your browser settings or other available consent tools.

7. How We Share Information
We may share personal information in the following circumstances:

A. Service Providers
We may share information with vendors and service providers that help us operate the Services, including providers of:

• hosting and cloud infrastructure

• ecommerce and checkout

• payment processing

• subscription and billing management

• analytics

• email delivery

• customer support

• AI and automation features

• security and fraud prevention

B. Legal Compliance and Protection
We may disclose information if necessary to:

• comply with law, regulation, court order, or legal process

• protect our rights, property, safety, or users

• investigate fraud, abuse, or policy violations

• enforce our agreements

C. Business Transfers
If we are involved in a merger, acquisition, sale of assets, financing, reorganization, or similar business transaction, information may be transferred as part of that process.

D. With Your Consent or Direction
We may share information when you explicitly direct us to do so or otherwise consent.

We do not sell your personal information to third parties for their own direct marketing purposes.

8. Data Retention
We retain personal information for as long as reasonably necessary to:

• provide the Services

• maintain your account

• fulfill purchases and subscriptions

• support personalization features

• comply with legal, tax, accounting, and regulatory obligations

• resolve disputes

• enforce our agreements

• maintain security and business records

We may retain de-identified or aggregated information for longer where permitted by law.

9. Security
We use reasonable technical, administrative, and organizational measures designed to protect your information against unauthorized access, alteration, disclosure, or destruction.

However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

You are responsible for maintaining the confidentiality of your account credentials and for notifying us if you believe your account has been compromised.

10. Your Rights and Choices
Depending on your location, you may have rights regarding your personal information, including the right to:

• access the personal information we hold about you

• receive a copy of your information

• correct inaccurate information

• request deletion of your information

• object to or restrict certain processing

• withdraw consent where processing is based on consent

• opt out of certain marketing communications

• lodge a complaint with an applicable authority

You may unsubscribe from marketing emails by using the unsubscribe link in those emails. We may still send you transactional or service-related communications.

To exercise your rights or make a privacy-related request, contact us at info@thehealthblueprint.co.

11. U.S. State Privacy Rights
Depending on your state of residence, including if you reside in California, Colorado, Connecticut, Virginia, Utah, or other states with applicable privacy laws, you may have additional rights regarding your personal information, subject to legal exceptions and limitations.

These rights may include the right to:

• know whether we process your personal information

• access or receive a copy of your personal information

• correct inaccurate personal information

• delete personal information

• opt out of certain targeted advertising or certain profiling activities

• appeal our decision regarding a privacy request, where applicable

We will not discriminate against you for exercising applicable privacy rights.

To exercise any applicable privacy rights, contact us at info@thehealthblueprint.co.

12. Children’s Privacy
Our Services are not directed to children under 13, or a higher minimum age where required by local law. We do not knowingly collect personal information from children.

If you believe a child has provided personal information to us, please contact us at info@thehealthblueprint.co, and we will take appropriate steps.

13. International Transfers
Your information may be processed in countries other than your own, including the United States. Where required by law, we take appropriate steps to ensure such transfers are subject to appropriate safeguards.

14. Third-Party Services and Links
Our Services may contain links to or integrations with third-party services, websites, and platforms. We are not responsible for the privacy, security, or content practices of those third parties. Please review their privacy policies before providing information to them.

15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will post the revised version and update the “Last Updated” date above.

Your continued use of the Services after changes become effective means the updated Privacy Policy will apply, subject to applicable law.

16. Contact Us
If you have questions, requests, or concerns related to this Privacy Policy or our privacy practices, you may contact us at:

Bemore Store LLC
Email: info@thehealthblueprint.co
Website: thehealthblueprint.co
App: app.thehealthblueprint.co